Get covered by lemonade x kozo

Lemonade and Kozo both cover you. One with insurance, one with tattoos. In 2025, Lemonade teamed up with renowned Brooklyn tattoo artist, Kozo to help one lucky winner cover up their biggest tattoo regret with a new piece of art.

Role: Creative Director, Designer

First, we made a call out to Kozo’s audience to see who had the best story of a tattoo mistake they needed covered.

We sifted through submissions to find the best story, and filmed the cover up.

We had Kozo create a Lemonade branded temporary tattoo sheet and created a comment competition so that people were able to participate even without winning the real cover up, leading to tons of social engagement.

Other Credits: Lemonade Creative Design Team, Kozo